Artisti
Alessandra Baldoni
Eliana Bambino
Marina Cavazza
Annalisa D'Angelo
Anna di Prospero
Simona Filippini
Susan Harbage Page
Simona Ghizzoni
Maimouna Guerresi
Archana Hande
Riitta Ikonen & Karoline Hjorth
Francesca Leonardi
Rania Matar
Malena Mazza
Malekeh Nayiny
Valentina Parisi
Alice Pavesi Fiori
Daniela Perego
Giada Ripa
Virginia Ryan
Larissa Sansour
Rita Soccio
Ivana Spinelli
Cristina Vatielli
DONNEXDONNE
October 16th, 2014 – QVC Italia presents “DonneXDonne”, an innovative photography exhibition by women artists, supporting Breast Health International (BHI) in breast cancer research and treatment and assistance to women affected by the disease and to their families too.
An event addressed not only to women, created by Chiara Pariani, Marketing & E-Commerce Director of QVC Italia, curated by Manuela De Leonardis with the organizational support of Camera 21, that will run from October 28th to November 8th in Rome, in the outstanding location of Galleria del Cembalo in Palazzo Borghese.
“First and foremost the focus is on women. Sure enough, a strong vocation towards women gave birth to the project. Women are the common denominator of this event specifically created, interpreted and aimed at them,” says Chiara Pariani who carries on – “We believe that art and culture produce value. This project is a unique opportunity for QVC to strengthen its relationship with the community through a mean different from television or the web. Furthermore, we are particularly attentive to activities that focus on women as the female world is the elected target we address to.”
“The camera photographs the unknown” is the quote by the American writer Susan Sontag that inspired the exhibition. “I wanted to shine a light on a thin unknown, potentially threatening as well as inexplicably comfortable, where presence and absence chase each other. Catching fears and desires, dreams and anxieties, passions and sorrows and revealing a deep part of the self is liberating indeed and triggers psychological dynamics where the reality no longer translates into imagination,” says Manuela De Leonardis, curator of “DonneXDonne” photography exhibition, who shares the same great attention towards social issues as QVC Italia, making her know-how available to charity causes, in this specific case Breast Health International’s.
The photographs, selected by De Leonardis, belong to 25 international artists – Lucia Baldini, Alessandra Baldoni, Eliana Bambino, Marina Cavazza, Annalisa D’Angelo, Anna di Prospero, Simona Filippini, Susan Harbage Page, Simona Ghizzoni, Maimouna Guerresi, Archana Hande, Riitta Ikonen & Karoline Hjorth, Francesca Leonardi, Rania Matar, Malena Mazza, Malekeh Nayiny, Valentina Parisi, Alice Pavesi Fiori, Daniela Perego, Giada Ripa, Virginia Ryan, Larissa Sansour, Rita Soccio, Ivana Spinelli, Cristina Vatielli.
“The female body – the subject of the project –is the backdrop of symbolic constructions also through portrait and self-portrait, where the camera is the fellow writer, page after page, of a personal journal that becomes choral”, says the curator.
“A female polyptych” is Mario Peliti’s quote – who, together with Paola Cavazza Stacchini, is the director of Galleria del Cembalo hosting the exhibition – where photography confirms its anti-mimetic nature and its metaphorical vocation.
On the edge of emotions and instincts, images that have been defined reveal- in all their vulnerability – “the desire to violate their own innocence,” quoting Sontag once more.
During the vernissage on October 28th, on a dedicated set, the attendees will have the chance to be portrayed by some of the artists involved in the exhibition with the fil rouge – a red wool thread, that specifically represents the theme of the campaign in support of the Breast Health International, united against breast cancer. Part of the proceeds coming from both this activity and the sale of the artworks displayed, will be donated to BHI.
“DonneXDonne” exhibition is part of a wider program of activities regarding the month of October, which saw QVC Italia alongside Breast Health International – for the fourth year in a row – in the sale of an exclusive Bliss product and a multimedia campaign that has involved various platforms: from social media to the main Italian newspapers and magazines, from TV to radio to billboards in some Italian cities.
With this project, QVC, the multimedia retailer for shopping and entertainment, renews its engagement on issues of social interest offering a message of awareness and involvement through new channels of communication.
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